Pricing a digital product across more than one storefront

When a product sells in more than one place, one price does not mean one result. Every storefront takes its cut in its own way: a percentage of the price, a flat amount per order, sometimes a charge per sale for the listing itself, and sometimes an advertising fee on some orders only. Set the same price everywhere and each storefront nets you a different amount.

Start from the net you want

Turn the fee arithmetic round. If a storefront takes a percentage of the price plus a flat amount per order, then:

price = (the net you want + flat fees per order) ÷ (1 − the percentage fees)

Round the answer up to a price you are content to show, then work the net out again from that price to be sure.

Two storefronts, worked

Etsy, as a US seller. A 6.5% transaction fee, 3% + $0.25 processing, and $0.20 renewal on each sale, as published when read on 20 September 2026. That is 9.5% and $0.45 per order.

To net $10.00: (10.00 + 0.45) ÷ 0.905 = $11.55.

When Etsy charges its 15% Offsite Ads fee on an order, the percentage becomes 24.5%, and the same $10.00 net needs (10.00 + 0.45) ÷ 0.755 = $13.85. That fee applies only to orders Etsy credits to its own ads, so you do not price every order for it. How often it lands on yours is something only your own statements will show; nothing in our research gives a typical share.

Notion's template marketplace. Notion's help centre gave its Marketplace fee as 8% + $0.40 per transaction when it was read in September 2026.

To net $10.00: (10.00 + 0.40) ÷ 0.92 = $11.30.

So the same file at the same $12.99 in both places nets $11.31 on Etsy, without an ad fee, and $11.55 on Notion's marketplace. Priced for the same $10.00 net, it would be $11.55 on one and $11.30 on the other.

Storefronts not worked here

Gumroad, Shopify and your own website each publish their own fees, and they were not checked for this article. Take them from each platform's own pricing page, with the date you read it. A monthly plan or app you pay for belongs in your expenses, not in the fee per order.

Same price everywhere, or not

Both are defensible.

• One price everywhere. Simple to run, and a buyer who sees the product in two places sees the same number. You accept a different net on each storefront.
• A price per storefront. The same net everywhere, and a different number on each. Keep each listing's price as its own figure, because the product no longer has one price.

Nothing we could read shows which of these sells better. It is a choice, not a formula.

Tax is different off a marketplace

Where the law makes a marketplace responsible for sales tax or VAT, the marketplace collects and pays it on your behalf. On your own website, that becomes your job: a payment processor can calculate and collect tax for a fee, but registering and filing stay with you. Check the rules where you are based and where your buyers are before you set a price there.

Leave out the struck-through price

In a read of 75 Notion listings on Etsy in September 2026, many showed a struck-through "original" price around twice the price being charged. A "was" price that was never really charged is a claim you cannot support, and a buyer who notices stops believing the rest of the page. Set a price you are prepared to charge, and show that one.

Tools for pricing, quoting and cash in the rest of the business are in the money tools.